The Key to Unlocking
the Power of First-Party
Data Growth and CRM
Programs for CPG
THURSDAY AUG 24TH, 2023 – 1PM EDT
Available on-demand starting Friday Aug 25th, 2023
Join us for an engaging webinar session where we dive deep into the intricacies of leveraging first-party data and CRM programs to accelerate CPG growth and build deeper customer engagement. In this information-packed session, we'll unravel the secrets behind measuring effectiveness to help you make better informed investment decisions.
Through expert insights and real-world examples,
attendees will:
Learn how to effectively measure the growth
and success of your first-party data initiatives
and CRM programs.
Understand the key metrics that truly matter
in assessing the performance of your strategies.
Discover techniques to maximize customer
engagement and drive brand loyalty through
CRM programs.
PANELISTS / BRANDS:
This is a unique opportunity to gain valuable insights, actionable strategies and, practical tips from industry experts who have first-hand experience in building some of the CPG world’s most successful initiatives.
WHO SHOULD ATTEND THIS WEBINAR?
Brand Marketers
Agency Media Strategists
Media Buyers and Researchers
Analytics Professionals
CPG Marketers
PANELIST: Christine Foster
VP, Media Operations
Kroger Precision Marketing
PANELIST: Michael La Kier
VP, Brand Development
IGA, Inc.
